American Rounds, a trailblazer in automated ammunition dispensers, is redefining our brand as we gears up for explosive growth and cements our status as an American icon. Since 2023, the company has been laying the groundwork for nationwide expansion, developing a franchise model poised to reach nearly all 50 states. The debut of our first ammunition dispenser sparked a nationwide buzz, generating over 2 billion online impressions in just 30 days. Now, American Rounds is on the fast track to becoming the industry leader in secure, streamlined ammunition sales—revolutionizing retail by reducing theft, cutting insurance costs, and minimizing risks tied to traditional shelf-stocked ammo. As the industry evolves, so does American Rounds, with a bold rebrand that reflects our commitment to innovation and consumer demand.
“We are proud to announce the launch of the new company logo as part of the ongoing evolution of our company’s brand,” said Grant Mangers, CEO of American Rounds. “We are excited to introduce our new look as we expand our reach in the 2A community, build national brand awareness and strengthen our position as an industry leader.”
The new look of American Rounds is more than just a rebrand—it’s a strategic move to strengthen the company’s reputation for delivering safe, effective, and cutting-edge product technology. This refreshed brand identity features a bold, upscale logo, a modern color palette, and striking photography designed to resonate with key target audiences. These elements will be seamlessly integrated across all print and digital marketing materials, reinforcing the brand’s innovation and industry leadership.
• Branding – As American Rounds enters a dynamic growth phase, the sleek, modern rebrand is more than just a new look for our ammo dispensers —it’s a strategic evolution designed to boost awareness, attract new customers, and expand its nationwide presence at retail level to digital media, plus more.
• Logo – The first step in American Rounds’ brand evolution is a refreshed logo that embodies the company’s strong, distinctive value within the 2A community. More than just a design update, it stands as a symbol of American pride, reflecting the core values that drive our company, products, and culture.
• Website – The revamped website seamlessly integrates the new brand’s look and feel, serving as a dynamic, user-customized informational hub for an enhanced experience. In the coming weeks, social media platforms and digital media will follow suit, rolling out a focused strategy that brings the refreshed brand to life across all channels.
• Marketing – This year, we proudly showcased our machines at SHOT Show in Las Vegas, connecting with the 2A community and demonstrating our commitment to innovation. As we move forward, we’re ramping up our presence at trade shows, community events, and sponsorships—ensuring American Rounds remains at the forefront of the industry. We’re also amplifying our efforts with franchise advertising support, various advocacy partnerships, targeted marketing campaigns, strategic media outreach, and a variety of digital marketing and educational initiatives. These efforts will further strengthen brand awareness and drive engagement across our growing audience.
• New look, new office! As American Rounds continues its rapid growth, we’ve outgrown our original space and relocated to Irving, a bustling suburb just north of Dallas, Texas. Our new, larger, and more modern headquarters is designed to support our expanding team, elevate our operations, and enhance the service we provide to our partners. More than just an office, this space embodies the spirit of our brand—bold, innovative, and built for the future.
The American Rounds corporate new address is: 3001 N Skyway Cir. Irving, TX 75038
“Our goal is for both our 2A community and consumers to feel a deep connection to American Rounds and take pride in the brand they stand behind,” Mangers shared. “The overwhelming support from our stakeholders has been incredible, and we’re excited for the journey ahead as we elevate our business to new heights.”
About American Rounds
American Rounds, LLC founded in 2023, is a pioneering Texas based company created to fill the growing void in the retail ammunition market. This has been accomplished by strategically partnering with technology partners to develop the Automated Ammo Retail Machine (AARM). Our Mission is to empower individuals with convenient access to ammunition, while prioritizing safety, security, and the second amendment.
For more information, sales inquiries or learn about our franchise opportunities connect with American Rounds:
Americanrounds.com
Email: info@americanrounds.com
IG: @americanrounds https://www.instagram.com/americanrounds/?hl=en
LinkedIn: https://www.linkedin.com/company/american-rounds